Tech Insights for Startups & Developers

Tech knowledge that sticks. Web development, data protection, AI. For startups, SMEs, founders, and developers.

GA4 Alternative: How We Use Rybbit and Matomo for GDPR-Compliant, Cookieless Analytics

Migrating away from Google Analytics requires more than swapping a tracking script. We break down our two-tool approach for GDPR-compliant analytics, covering cookieless implementation, event mapping, and how combining Rybbit with self-hosted Matomo delivers complete data ownership without sacrificing insight or performance.

- Sebastian Tschöpel

GDPR AnalyticsGA4 AlternativeRybbitMatomoCookie-Free TrackingPrivacy-First AnalyticsCookieless AnalyticsOpen Source AnalyticsEU Data ProtectionGDPR